Eindhoven, The Netherlands - Lite-On has won the prestigious Red Dot Design Award 2007 for its new external Blu-ray drive. Out of 2.548 submissions of high-quality products from 43 countries, the expert jury has chosen the external Blu-ray drive from Lite-On among those distinguished in this year's "red dot award: product design".

"We are very pleased to receive this award for our external Blu-ray drive", says European marketing manager Jelmer Veldman. "Blu-ray is all about experiencing high-definition and enjoying the high quality. With this in mind our design team has done a great job designing an external drive that lives up to the expectations of delivering a new high quality standard. The design communicates the cutting-edge technology of the product and will attract those who are ready for the high-definition era in computing."  

The award is as a seal of quality; it stands for membership of the best in design and business. The award has already been received by the design teams of many renowned companies, including Apple, Mercedes-Benz, Nokia, Philips and Sony. The award will be presented to Lite-On on the festive award ceremony in the Aalto-Theatre in Essen, Germany, on June 25th. From June 26th to July 23rd, the award-winning Lite-On product will be presented to the public in the four-week special exhibition 'Design on stage - winners red dot award: design 2007'. After that, the award-winning products will become part of the red dot design museum's permanent exhibition.